3 Statistics to Make You Think – Round 2

November 9, 2011

This next segment of our statistics series will make you think (again!) about the ever-increasing volume of traffic moving over your network. With the bandwidth and storage demands of business video and unified communications tools, this topic is more timely than ever.


Virtual Collaboration

July 29, 2011

With the consumerization of IT in the workforce today, businesses are spending more and more time chasing down support for virtually unlimited types of devices. From iPads, to PCs, Macs to Android devices, every day seems to introduce a new device that employees want to use.

By decoupling applications from operating systems, we can deliver information securely to virtually any device today – and devices that have yet to be introduced – without significant effort. With virtual collaboration, applications can run on devices such as iPads, Cius tablets, zero client backpacks, PCs, and Macs transparently. Applications such as WebEx Connect can run in a virtual environment, yet still control physical phone devices on the user desktop.

Nexus experts understand the data center, borderless network, and collaboration elements involved in delivering applications to any device safely and securely. This demo we recently gave at Cisco Live shows you the first phases of virtual collaboration, and where the technology is headed:

Digital Signage Enhances Organizational Communication

April 8, 2011

Today Cisco sent an inaugural partner newsletter on their Digital Media Suite. The first story in the lineup directed our attention to this press release where Cisco announced that Frost & Sullivan has named them the new worldwide market-share leader in digital signage software in the firm’s forthcoming report, “World Digital Signage Systems Market.”

The release goes on to say that today, more than 3,000 customers in 85 countries have deployed Cisco Digital Signs technology in such industries as retail, financial services, healthcare, education, hospitality, and sports and entertainment.

Currently, Cisco Digital Signs technology is deployed across:

  • More than 50 percent of the top 20 global banks
  • Four of the top five global retailers
  • More than 300 higher education institutions
  • More than 150 K-12 school districts
  • More than 20 sporting stadiums worldwide

It’s no wonder so many organizations use digital signage technology. A comprehensive offering of social video, digital signs and IPTV systems can help transform how an organization learns, grows, communicates and collaborates. Scalable, centralized management and publishing tools now deliver high-quality video content to networked digital signage displays.

Digital media solutions enable you to:

  • Deliver high-definition sales and marketing information, event broadcasts and training
  • Provide directional information and customer service notices
  • Update staff and customers with important announcements in real time

The beauty of digital signage systems when they are deployed on a network is the ease and centralization of management. No one has to remember to turn on or off an individual unit, pop in a new DVD or change the content on a specific day, or locate and update content locally. Gone are the days of duplicating DVDs and sending them around to various departments or locations to be displayed on individual signs.

Now from one central location, management can control and broadcast up-to-the-minute messages throughout an organization. Hospitals, hotels, universities and government agencies all use digital signage for directional messaging. Schools and universities use the technology to broadcast messaging and announcements about upcoming events. Retailers use them to broadcast advertising and marketing messages in a consistent and controlled way. Businesses use digital signage for corporate announcements and trainings. And any organization could immediately switch their standard messaging from the central management console to broadcasting instructions or evacuation plans in case of a disaster or emergency.

The advantages of network-managed digital signage are obvious, and the number of business uses is endless. Give some thought to how digital signage could make your organization more efficient.

Enhance Communication with Digital Media Systems

October 26, 2010

Nexus has just been named a Cisco Authorized Digital Media System Partner. This designation recognizes Nexus as having fulfilled the training requirements and program prerequisites to sell, deploy and support Cisco Digital Media System solutions. But perhaps more important than this official recognition, is the fact that Nexus has operated DMS units in our own offices for quite some time. We’re uniquely positioned to recommend this technology because we’ve seen first-hand how this system really engages our customers and effectively delivers our messaging,

There are several obvious applications for a Digital Media System. I’m sure most of us have seen digital messaging in the lobby of a business or in a retail store or maybe even at a sporting event – used to promote a brand or product, or to play a company profile. But there are several other valuable applications that may be less obvious at first.

Digital signage units in a school or university setting can be used to display schedule updates, on-campus promotions, notifications to students and parents, and even to broadcast ceremonies and events. In addition, many schools have begun to leverage this technology to incorporate guest speakers or interactive content to enrich classroom instruction.

Using digital signage in lobbies, waiting areas, cafeterias, staff lounges, and nursing stations can save labor costs and enhance the patient experience. They can be used to display check-in instructions to speed the registration and admissions process or show helpful information on patient wait times, queue length, and status. In waiting rooms, digital signage can provide video education about nutrition, exercise, disease prevention, and more.

Public Safety
Digital signage is already widely used to provide up-to-the-minute public safety information or communications about changing transportation conditions, for example at airports, stadiums, train stations, and roadways. It’s actively being used in schools and government buildings to display emergency information and to coordinate evacuation procedures.

Using the Cisco Digital Media Manager, all the units in a system can be easily controlled from one user interface. This means that a network of endpoints can be programmed and updated independently or in small subgroups, but can also be easily “overridden” to convey emergency information or to broadcast a universal update. Different users can be assigned different access rights and permissions to change only certain devices or endpoints.

In short, Digital Media Systems are helping forward-thinking organizations to promote and sell products and services, deliver entertaining and educational content, reduce training costs, and enhance customer and employee communications – all of which adds to the bottom line.

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