-by Waheed Choudhry, Nexus President and COO
On a recent trip to Atlanta, I was once again struck by the graciousness and hospitality of people in the South. Even the gentleman from the rental car company who drove me to my terminal at the airport took time to get to know me, and seemed to genuinely care about me almost immediately.
This experience reminded me of the wonderful regional differences that still remain in the U.S. Even though technology continues to bring us closer together, the Northeast, Midwest, South, and West retain their own special cuisines, culture, and language.
It also reminded me of the thought and planning that has gone into our strategy for growing Nexus into a national provider of IT products and services. From the start, we’ve taken a regional approach. Why?
We believe that local people with lots of technical expertise bring local knowledge to our business that is invaluable to our customers – and to Nexus as well. That’s why every Nexus regional office isn’t just a sales location. It’s also staffed with project managers, pre-sales support, and project implementation engineers (and many others). This approach helps us to be more nimble and allows us to address the unique business needs of our clients in every region and every market.
Our approach also enables us to spend more time face-to-face with customers – getting to know them, and allowing them to get to know us better as well. This helps us to tailor our solutions to integrate with our customers’ current business practices and processes, while still complying with our own standard processes and methodologies.
Finally, our regional approach enables our people to participate in their communities and support local charities. Nexus has sponsored events in every regional office (golf tournaments for example) that have raised thousands of dollars for local food banks, Habitat for Humanity, battered teens, the Wounded Warrior Project and many others. It’s just another way we stay in touch with the community and our region.
As Americans and members of the global community, we share many similarities in how we work and transact business. But as similar as we are, it’s the regional differences that spice up our lives (and our cuisine!), energize our businesses, and make our country great.