Digital Signage Enhances Organizational Communication

Today Cisco sent an inaugural partner newsletter on their Digital Media Suite. The first story in the lineup directed our attention to this press release where Cisco announced that Frost & Sullivan has named them the new worldwide market-share leader in digital signage software in the firm’s forthcoming report, “World Digital Signage Systems Market.”

The release goes on to say that today, more than 3,000 customers in 85 countries have deployed Cisco Digital Signs technology in such industries as retail, financial services, healthcare, education, hospitality, and sports and entertainment.

Currently, Cisco Digital Signs technology is deployed across:

  • More than 50 percent of the top 20 global banks
  • Four of the top five global retailers
  • More than 300 higher education institutions
  • More than 150 K-12 school districts
  • More than 20 sporting stadiums worldwide

It’s no wonder so many organizations use digital signage technology. A comprehensive offering of social video, digital signs and IPTV systems can help transform how an organization learns, grows, communicates and collaborates. Scalable, centralized management and publishing tools now deliver high-quality video content to networked digital signage displays.

Digital media solutions enable you to:

  • Deliver high-definition sales and marketing information, event broadcasts and training
  • Provide directional information and customer service notices
  • Update staff and customers with important announcements in real time

The beauty of digital signage systems when they are deployed on a network is the ease and centralization of management. No one has to remember to turn on or off an individual unit, pop in a new DVD or change the content on a specific day, or locate and update content locally. Gone are the days of duplicating DVDs and sending them around to various departments or locations to be displayed on individual signs.

Now from one central location, management can control and broadcast up-to-the-minute messages throughout an organization. Hospitals, hotels, universities and government agencies all use digital signage for directional messaging. Schools and universities use the technology to broadcast messaging and announcements about upcoming events. Retailers use them to broadcast advertising and marketing messages in a consistent and controlled way. Businesses use digital signage for corporate announcements and trainings. And any organization could immediately switch their standard messaging from the central management console to broadcasting instructions or evacuation plans in case of a disaster or emergency.

The advantages of network-managed digital signage are obvious, and the number of business uses is endless. Give some thought to how digital signage could make your organization more efficient.


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