Nexus has just been named a Cisco Authorized Digital Media System Partner. This designation recognizes Nexus as having fulfilled the training requirements and program prerequisites to sell, deploy and support Cisco Digital Media System solutions. But perhaps more important than this official recognition, is the fact that Nexus has operated DMS units in our own offices for quite some time. We’re uniquely positioned to recommend this technology because we’ve seen first-hand how this system really engages our customers and effectively delivers our messaging,
There are several obvious applications for a Digital Media System. I’m sure most of us have seen digital messaging in the lobby of a business or in a retail store or maybe even at a sporting event – used to promote a brand or product, or to play a company profile. But there are several other valuable applications that may be less obvious at first.
Digital signage units in a school or university setting can be used to display schedule updates, on-campus promotions, notifications to students and parents, and even to broadcast ceremonies and events. In addition, many schools have begun to leverage this technology to incorporate guest speakers or interactive content to enrich classroom instruction.
Using digital signage in lobbies, waiting areas, cafeterias, staff lounges, and nursing stations can save labor costs and enhance the patient experience. They can be used to display check-in instructions to speed the registration and admissions process or show helpful information on patient wait times, queue length, and status. In waiting rooms, digital signage can provide video education about nutrition, exercise, disease prevention, and more.
Digital signage is already widely used to provide up-to-the-minute public safety information or communications about changing transportation conditions, for example at airports, stadiums, train stations, and roadways. It’s actively being used in schools and government buildings to display emergency information and to coordinate evacuation procedures.
Using the Cisco Digital Media Manager, all the units in a system can be easily controlled from one user interface. This means that a network of endpoints can be programmed and updated independently or in small subgroups, but can also be easily “overridden” to convey emergency information or to broadcast a universal update. Different users can be assigned different access rights and permissions to change only certain devices or endpoints.
In short, Digital Media Systems are helping forward-thinking organizations to promote and sell products and services, deliver entertaining and educational content, reduce training costs, and enhance customer and employee communications – all of which adds to the bottom line.