As voice, video, data, and mobile networks have begun to converge, more organizations are seeing the value of deploying unified communications solutions-including unified messaging, voicemail, contact center solutions, audioconferencing, video conferencing, and Web collaboration; and integrated communications and mobility solutions that use presence information.
Myth #1: You should wait to deploy Unified Communications until the standards are more mature.
Reality: Fundamental standards for Unified Communications are already in place, and APIs for smooth integration with third-party applications will continue to emerge. In the world of technology, it can often take less than a year for a standard to become obsolete. In the case of Unified Communications, most of the critical standards and APIs are already well established.
Myth #2: Implementing Unified Communications is more expensive than maintaining a traditional TDM communications system.
Reality: IP phones initially seem more expensive when compared to traditional circuit-switched key systems and enterprise phones. But with IP phones, the intelligence resides in the actual phone rather than in set-line cards within enterprise and key system controllers; which can give the appearance that the bulk of the solution cost is tied to the endpoints. You see a higher phone cost for VoIP, rather than the comparison cost based on averaging the line card and the phone costs for the enterprise.
Unified communications solutions are proven to offer lower total cost of ownership (TCO) and high ROI. The typical IP phone today costs the same or less than an equivalent digital desk phone set. When you factor in the lower overall TCO that results from running unified communications for voice, video, data, and mobility, a Unified Communications solution can save you a substantial amount of money and measurably increase employee productivity.
Myth #3: There is no single compelling application for Unified Communications today.
Reality: Just as there was no single reason for the adoption of the Internet, there is no single reason to adopt Unified Communications. There are many applications available today that cut costs, increase productivity, and improve customer satisfaction. The true power of Unified Communications lies in the convergence of voice, video, data, and mobility applications. As employees’ workspaces extend beyond the desktop, work can be done anywhere, at any time, on any device. The architecture allows applications to be integrated with your existing applications, from e-mail, CRM, and calendar systems to vertical applications such as inventory lookup, hotel wake-up calls, and school attendance.
In fact, because Unified Communications expands where, when, and how employees can collaborate, it extends the flexibility that companies can offer employees, customers, partners, and suppliers in terms of all the applications that they use. Productivity applications such as remote access, conferencing, scheduling, and more all benefit from the flexibility that Unified Communications provides.
Myth #4: Unified Communications systems are less secure than systems that combine unified and traditional communications.
Reality: The sentiment seems to be, “When was the last time an Internet worm took down your PBX?” But the real myth is that hybrid systems are more secure than end-to-end Unified Communications solutions. Security is an important issue, whether or not you are running voice on your data network.
With PBX systems, you have to protect against toll fraud, masquerading, and war dialing. And with traditional systems, unauthorized access or eavesdropping can often be accomplished with a simple pair of alligator clips.
Unified Communications can be as secure, or even more secure, than traditional PBX systems because they combine Unified Communications security techniques with network security technologies enabling all aspects of the network to work as a secure, unified system.
Myth #5: Deploying Unified Communications means losing your investment in traditional voice solutions.
Because all companies already have a voice communications system of some kind, many people think that a movement to Unified Communications means throwing away all the money they’ve spent over the past 10 or 20 years building that voice infrastructure.
Reality: Unified Communications solutions offer migration at your preferred pace. In the Unified Communications world, voice is an application on the network, available from anywhere in the network, independent of location. For example, a multi-site business may deploy call-control software only at its central site, then enable the remote sites to access the service remotely over the network.
In the end, every supplier in the industry agrees that the piece of sheet metal called a PBX that is bolted down in the basement today will disappear eventually – no boxes, no shelves, no line cards, no ports. In its place will be a network that supports voice, video, data and mobility applications from any location using any device whenever employees need to collaborate.